Inside the ByteLet’s talk
A fishing rod cutting across blue sky and ocean spray beside a sportfishing boat

SPORTFISHING MARKETING & DIGITAL MEDIA

You know
the water.
I know Digital.

For the landings. The captains. The creators.
And the brands moving sportfishing forward.
Your story deserves a bigger audience.

Let’s talk about your business Explore the work
WEST COAST ROOTS. NATIONAL AMBITION.SCROLL TO EXPLORE

IN GOOD COMPANY

01 / SELECTED WORK

Deep roots.
Real momentum.

Major shows. Iconic landings. Trusted captains. Fishing creators and leading brands. A closer look at the people and businesses I help move forward.

Anglers and exhibitors gathering at the Pacific Coast Sportfishing Show in Orange County

ANNUAL SHOW MARKETING

Growing the show.
Year after year.

Pacific Coast Sportfishing Show · Orange County & San Diego

I work alongside Bill DePriest on the shows’ marketing every year. For the past couple of years, I’ve handled the website, paid advertising, and Eventbrite management—connecting the journey from discovering the show to getting a ticket.

It’s a partnership that brings my digital work and this industry together. I love watching the shows grow each year, catching up with clients, and making new connections across the sportfishing community.

WebsitePaid advertisingEventbrite management
Explore the shows
Michael Fowlkes filming an angler for the Inside Sportfishing archives

HERITAGE BRAND REVIVAL

A sportfishing legacy.
A new digital chapter.

Decades of stories. An entirely new opportunity to be discovered.

Beginning with the April relaunch, I managed Inside Sportfishing’s digital revival—bringing full episodes and documentaries back into circulation, including Ultimate Challenge, Deep Color, and Big Boat Big Fish 1 & 2.

Alongside that archive revival, I built a modern website to give the brand a home for its next chapter.

Archive revivalWebsiteDigital strategy
Explore the brand
The Liberty from Fisherman’s Landing fishing beside a rocky island

SOCIAL MEDIA & YOUTUBE

From the landing
to anglers’ daily feeds.

I built Fisherman’s Landing’s social presence and popular YouTube channel. Weekly fish reports with Carl give anglers a familiar reason to return, while publishing three times daily across platforms keeps the landing consistently visible.

A community with a reason to come back.
Captain Dave Hansen sharing fishing expertise from a boat in Cabo harbor

WEBSITE, COMMUNITY & CONTENT

Expertise turned into
a thriving community.

I built yoursaltwaterguide.com and helped scale it to thousands of active community members. Coordinating the mobile app build and executing a daily content strategy connects Dave’s expertise with anglers across the website, app, and social channels.

Thousands of active community members.

More partners.
More momentum.

01 / WEBSITE & SOCIAL

Marina del Rey Sportfishing

Daily engagement across platforms and a new website in development—connecting the operation with its next generation of anglers.

02 / PAID ADVERTISING

Promar & Ahi USA

Substantial Facebook and Instagram advertising budgets, backed by daily content that keeps the brands and their products visible.

03 / RAPID GROWTH

Cliff Gray

Rapid Facebook and TikTok growth in under a month, expanding the audience for his outdoor expertise.

04 / DAILY CONTENT

Art. Wildlife. On-water experiences.

High-volume content for Casey Parlette Sculpture, Dana Wharf Whale Watching, and Oceanside Whale Watching.

02 / WHAT I BRING TO THE TABLE

Every channel.
One clear direction.

Your content earns attention. Your website helps people act. Your advertising extends your reach. I connect the pieces.

01

Social media & YouTube

Build an audience that returns.

Give people a reason to follow, watch, and come back. I shape your content into a consistent publishing strategy that builds familiarity and keeps your expertise visible.

02

Websites & digital experiences

Give interest somewhere to go.

Turn curiosity into a clear next step. Modern websites that tell your story, showcase your offering, and make booking, joining, shopping, or getting in touch straightforward.

03

Paid advertising

Reach your next customer.

Bring your products and offers to relevant audiences. Creative, targeting, and ongoing optimization work together around your business objectives.

04

Content revival & distribution

Give your archive a new audience.

Your next strong piece of content may already be in your archives. Give films, reports, interviews, and existing footage new purpose across today’s digital channels.

Find the right approach for your business

03 / MEET YOUR MEDIA PARTNER

Big-picture thinking.
One direct line.

Elliot Andrews, founder of Inside The Byte
Elliot Andrews

Founder, Inside The Byte

Connect on LinkedIn Follow on Instagram

INDEPENDENT BY DESIGN.
INVESTED IN YOUR NEXT CHAPTER.

The person you speak with is the person moving your brand forward.

I’m Elliot, the founder of Inside The Byte. I work directly with sportfishing landings, captains, influencers, and outdoor brands to build and manage their digital presence.

My experience spans heritage film libraries, fishing reports, membership communities, tackle advertising, and the daily demands of keeping a brand visible.

Inside The Byte is intentionally independent. You get a direct relationship with the specialist responsible for your strategy and execution—someone who knows your business and stays close to the details.

  • Direct access to the person doing the work.
  • An understanding of your industry from day one.
  • Consistent direction across content, web, and ads.
Talk with Elliot

IN THEIR OWN WORDS

Elliot at Inside The Byte has completely changed my business, optimizing my content to pay me, something I never knew was possible except for on YouTube. I earn now on Facebook, Instagram & TikTok and making content is all I need to worry about now that Elliot handles all my social media accounts for me.
Captain Dave Hansen

Your Saltwater Guide

04 / LET’S MOVE FORWARD

Start with where
you want to go.

Whether you run a landing, captain a boat, create fishing content, or lead a national brand or tournament, let’s find your next opportunity.

01

Talk through the opportunity.

Tell me what you’re building, what’s working, and where you want more traction.

02

Set a focused direction.

We identify the priorities and agree on a scope that fits your business.

03

Put the work into motion.

I handle the agreed execution, stay directly connected, and refine the approach as we learn.

YOUR NEXT CHAPTER

Let’s make
some waves.

Bring me your business, your ambition, and your next big challenge. Let’s talk about what it will take to move your business forward.

WEST COAST ROOTS.
NATIONAL AMBITION.